Jasmine Tookes Channels Miranda Priestly to Brunel’s New Campaign
Jasmine Tookes Channels Miranda Priestly to Brunel’s New Campaign A Campaign With a Point of View The video, fronted by fellow model Sara Sampaio, is Brunel’s most pointed creative statement to date. The premise is clean: the Brunel team, exhausted by the market’s parade of overly sweet-smelling lotions loaded with neither efficacy nor glow, sets out to formulate something categorically better. Tookes plays the exacting editor who won’t settle, and the parallel lands. It is rare for a body care brand to anchor a campaign in such a culturally legible reference without it feeling forced. The Devil Wears Prada framing works here because the brand’s critique of the existing lotion market is genuine, not performative. What’s Inside the Awakening Vital Radiance Body Lotion The formulation is where the campaign’s confidence gets its backing. Brunel built the Awakening Vital Radiance Body Lotion around skincare-level actives rather than the fragrance-first approac...