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  Jasmine Tookes Channels Miranda Priestly to Brunel’s New Campaign Rock royalty meets British fragrance heritage as two sisters, two scents, and one iconic ingredient converge in the house’s most personal campaign to date Two Sisters, Two Scents: The Campaign’s Central Conceit The campaign is built around sisterhood — a theme that maps directly onto the dual nature of the English Pear lineup. Jo Malone London has long maintained two distinct expressions of the pear accord: English Pear & Freesia and the newer English Pear & Sweet Pea. Each Jagger sister gravitates toward a different one, and the house has made that divergence the campaign’s beating heart. Georgia May claims English Pear & Freesia as her own. “I love it because it’s classic and elegant,” she has said. “I feel I can reach for it every day and wear it anywhere. It’s really timeless.” Lizzy, meanwhile, belongs to English Pear & Sweet Pea. “I can’t help but smile when I wear it,” she notes. “It’s playfu...

  Jasmine Tookes Channels Miranda Priestly to Brunel’s New Campaign A Campaign With a Point of View The video, fronted by fellow model Sara Sampaio, is Brunel’s most pointed creative statement to date. The premise is clean: the Brunel team, exhausted by the market’s parade of overly sweet-smelling lotions loaded with neither efficacy nor glow, sets out to formulate something categorically better. Tookes plays the exacting editor who won’t settle, and the parallel lands. It is rare for a body care brand to anchor a campaign in such a culturally legible reference without it feeling forced. The  Devil Wears Prada  framing works here because the brand’s critique of the existing lotion market is genuine, not performative. What’s Inside the Awakening Vital Radiance Body Lotion The formulation is where the campaign’s confidence gets its backing. Brunel built the Awakening Vital Radiance Body Lotion around  skincare-level actives  rather than the fragrance-first approac...