Kendall Jenner Heads Tory Burch’s New Sublime Eau de Toilette Campaign

 

Kendall Jenner Heads Tory Burch’s New Sublime Eau de Toilette Campaign

A Modern Vision of Effortless Elegance

Tory Burch positions the Sublime Eau de Toilette as a sensorial expression of confidence and modern femininity. While the original Sublime Eau de Parfum is known for its evening allure, this Eau de Toilette introduces a lighter, brighter identity suited to daytime wear. Kendall Jenner personifies this ethos with her poised yet spontaneous presence in the campaign imagery and visuals.

Crafting the Signature Scent

Developed in collaboration with master perfumer Rodrigo Flores-Roux and perfumer Christine Hassan, the new fragrance blends floral, fruity, and woody accords into a composition that is both dynamic and intimate.

Key Aromatic Profile

• Top Notes: Bright clementine and peach with verdant ivy nuances, creating an instant glow.
• Heart Notes: Osmanthus, rose, jasmine sambac, and iris for a refined floral bouquet.
• Base Notes: Amberwood, vetiver, and subtle musk deepen the scent’s sensual warmth.

This carefully calibrated bouquet positions the Sublime Eau de Toilette as a “skin scent”—one that evolves naturally with body chemistry, striking a balance between freshness and sensual richness.

The Campaign Vision

Shot with editorial clarity, the campaign visuals emphasize minimalism and spontaneity. Kendall Jenner’s presence underscores the fragrance’s narrative of self-assured elegance. The imagery embodies a blend of high style and lived-in ease, resonating with an audience that seeks refined daily rituals over overt glamour.

Pricing and Availability

The Sublime Eau de Toilette is priced at $138 USD and is available through Tory Burch’s official channels and select luxury retailers.

Why This Matters

This launch is significant for several reasons:

• Brand Evolution: Tory Burch continues to expand its fragrance portfolio with nuanced interpretations that elevate everyday sensory experiences.
• Celebrity Influence: Kendall Jenner’s role as campaign face amplifies the fragrance’s reach across global fashion and lifestyle audiences.

Scent Storytelling: With its layered composition, the Sublime Eau de Toilette positions itself as a versatile signature scent for the modern consumer.

FAQs about the campaign

• Who is the face of Tory Burch’s Sublime Eau de Toilette?
  Supermodel Kendall Jenner is featured as the face of the new Sublime Eau de Toilette fragrance campaign for Tory Burch.
• What does Sublime Eau de Toilette smell like?
  The scent opens with radiant clementine, moves into floral notes like rose and jasmine, and finishes with vetiver and amberwood for a warm, refined finish.
• How much does Sublime Eau de Toilette cost?
  The fragrance is available at an MSRP of $138 USD.
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